Shuffle - SEO UK

The search engine giants Google announced the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than their last index, and it’s the largest collection of web content they’ve offered. Whether it’s a news story, a blog or a forum post, searchers can now find links to relevant content much sooner after it is published than was possible ever before.

Caffeine, instead of analyzing the entire web, breaks it into small pieces and updates the search indexes on a continual basis. This differs from layer based indexing – whereby some layers would get updated faster than the others as it would require searching the entire Web to find new updates, thus causing significant delay.The new search engine is possibly an attempt to take on Microsoft’s Bing, which was adopted by Yahoo!, catapulting it to second place among search engines. Bing uses the old indexing system, which was also employed by MSN search. Google said a new system of indexing was required as web pages have become complex and richer in content, with real-time information, news and multimedia updates. The new method is likely to give greater exposure to sites such as twitter and could boost traffic to information companies that depend on providing real-time proprietary data.