SEO: On-page or Off-page?
When we here at SEO UK optimise your Website for search engines, there are two major aspects we focus on: on-page SEO and off-page SEO.
On-Page SEO
On-page SEO means optimising your Web pages. We want to let search engines know exactly what your site is about, so they can index it under the correct keywords. For example, if you sell personalised gifts on your site, we will find all the keywords that people might enter into the search engine search box as they look for a site that sells personalised gifts. We will then pick the best keywords out of this list – the keywords that have the most searches and the least competition (not an easy task but hey, we specialise in SEO services) and sprinkle them throughout your site, in your meta tags and in your site copy.
Without on-page optimisation, your personalised gifts site will probably not include enough keywords to let search engines know what it’s about. Most e-Commerce sites, unless optimised, contain very little text, which doesn’t give search engines much to work with. And even the text that they do contain is often not optimised – so your main keywords could appear very few times on your pages, and as a result search engines will not index them correctly – they will index them for random words. The result: when someone will search for “personalised gifts,” your Website will not be included in the search results.
Just a decade or so ago, on-page SEO was all you needed to convince search engines to rank you well for your main keywords. But then the trouble started. Shady SEO companies and Webmasters discovered that they can stuff their pages with keywords – the more the better – and get search engines to index them and to rank them high for those keywords. Suddenly, there was an explosion of low-quality sites that were able to get to the top of the search engine results pages (SERPs) simply by filling their pages with a ridiculous amount of keywords.
Of course, Google didn’t like that. Google has achieved its huge success because it was the best search engine – you knew that when you searched for something on Google you were going to get the best, most accurate and most relevant results. Google could not possibly allow shady SEO companies to game the system and bring low-quality sites to the top.
Off-Page SEO
That’s how off-site SEO was born. Not just that, of course – Google kept changing and refining its algorithm throughout the years, and today there are many different components that join together in determining your Website’s rankings. But generally speaking, the more people abused on-page SEO, the more off-page SEO became important.
Off-page SEO means building your site’s reputation. These days, search engines, especially Google, won’t rank your site high unless they are convinced that it can be trusted – and that trust is built by having links from other sites point at your site. The more links the better, but more than the number of links, you want to get links from reputable sites, and if those links contain your keywords in their anchor text, then you’ve really went a long way in convincing search engines that your site deserves high rankings.
Needless to say, getting those inbound links isn’t easy. You absolutely have to have a good Website with great content – which is the basis of it all. After that, an important part of our SEO services is to help you get those links.
So, which is more important, on-page SEO or off-page SEO? While there are plenty of SEO articles asserting that these days your main focus should be off-page SEO, we don’t fully agree. Our experience as a UK SEO company has taught us that both are very important. It all starts with building a Website that is not just user-friendly but also search engine friendly. Then, over the course of several months (this does NOT happen overnight), you slowly build those inbound links that point at your Website, build your site’s reputation and enable search engines to trust you and to send visitors your way.
Link Building
Posted by: jackwilsn (jackwilsn)
Quality Link building is very important for optimization for any site.....
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Posted by: link building (link building)
Computer Support
View RepliesSEO Off Page
Posted by: Quality Link Building (Quality Link Building)
SEO Off Page is the solution for Business Promotion Online while SEO ON Page directs the flow of promotion in right direction. Both are necessary parts of SEO, that is true.
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