Shuffle - SEO UK

If you’re a small or a medium sized company, you probably have a limited marketing budget. But a limited marketing budget doesn’t mean that you should forget about Website SEO – on the contrary, for you it makes even more sense to optimise your Website, because search engine optimisation is one of the most cost-effective marketing tools available to you.

Why do I need Website SEO?

More and more people and businesses today are searching for products and services online. Whether it’s a consumer searching for a consumer product, potential homebuyers searching for a home or a company looking for a service provider, in the vast majority of cases people start their research by typing a keyword into the search engine search box. In most cases, they will only click through to the Websites that appear on the first and second pages of results.

While most companies still invest in a mix of marketing campaigns, including brochures, seminars and Webinars, and traditional advertising (TV, radio or print), more and more companies today are realising that they should focus on search engine marketing, whether organic (SEO) or paid (SEM).

In fact, in many cases, Website SEO is the only form of marketing you will ever need. If your Website appears on the first page of results for your main keywords, the people who find your site after searching for those keywords are high-conversion. They have actively searched for your solution and are in a buying mode, or at the very least are in the process of researching before a purchase.

Instead of spending a fortune on blanket advertising, hoping to catch the eyes of a potential customer, you can use Website SEO to specifically target the customers who are already searching for your solution – those who are ready to buy.

To save money, maybe I should optimise my site by myself?

As a small business owner, you might be tempted to just do the optimisation yourself in an attempt to cut costs – but these days, this is not a very good idea. A few years ago, Website SEO was simple – all you had to do was repeat a keyword several times on the Web page to achieve high rankings – but things have changed dramatically and today the SEO scene is much more competitive.

The key principles of Website SEO are still simple – in essence your goal is to make it crystal clear for search engines what your page is about and to convince them that your Website is reputable and trustworthy. But Website SEO is now about more than just repeating a keyword, and it’s certainly not about repeating it too often – there’s a balance to strike, and finding that balance is a delicate task that requires expertise.

You also need an SEO expert to recommend the best keywords for your site, analyze the competition, continually build links that point to your site (a very important aspect of SEO, at least as important as optimising your pages), regularly monitor your rankings and respond to any unwanted changes.

Yes, Website SEO is complex, but it is still a very cost-effective marketing method. Unlike traditional advertising, conversion rates for sites that were properly optimised are very high, because they attract the people who are actively looking for the solutions these sites offer. So as tight as your marketing budget is, you should definitely allocate part of it to Website SEO.