PPC

An Integrated Pay-Per-Click (PPC) Marketing Strategy

PPC, also known as paid search or pay per click, is a strikingly simple advertising concept. Advertisers bid on keywords relevant to their products or services. Whenever a surfer enters one of these keywords in the browser the search engine automatically displays your advertisement. The search engine receives a small fee for each click on the advertisement.

PPC is a marketing method open to any business regardless of company size. It facilitates highly measurable website traffic linked to keyword entries, location, source of search query and other

Choosing the right Agency

PPC’s attractive features encourage its use in marketing campaigns. Unfortunately, the need for expert campaign management is not always recognised. The number of businesses that have lost valuable time and money in badly managed PPC campaigns shows how important it is to use a professional and economical PPC management service. In many campaigns we take over we find that up to 40p per pound spent is wasted. Evolve Media’s Integrated PPC campaign management meets all the requirements you expect.

Laying a Firm Campaign Foundation

In the same way a strong foundation is basic to a building the successful PPC campaign stands on excellent planning and research. This starts with an in depth analysis of the market sector that focuses on how people search for your product.

Drawing on an advanced understanding of search engine operations the Evolve Media team proceed to speedily locate the keywords most likely to generate high website traffic at the minimum click cost. They also advise where the PPC advertisements are best placed.

Dedicated 24/7 Management

PPC campaigns involving a number of search engines and social media sites require dedicated management. Evolve Media provide 24/7 campaign control. This includes constant analysis of target attainment plus with keeping a friendly eye on the competition. Any developments that require a strategy revision are quickly noted and acted upon.

Achieving High Hit to Sale Conversion Rates

An impressive hit score is great but what matters above all is the conversion rate and you ROI. You can rely on Evolve Media’s abilities to orientate your website to optimise sales. Proven techniques employed include:

  • ·         Achieving high quality score
  • ·         Creating relevant ad copy
  • ·         Creating specific landing pages.
  • ·         A transparent path from landing to product ordering.
  • ·         Simple, unambiguous ordering instructions.

Everything we do is transparent. Our clients have full access to their accounts; all we ask is don’t change anything without discussing it with us first!

SEO Services