SEO

SEO

At Evolve Media we make it our business to understand the most effective SEO techniques to promote your business or organisation online. The aim is to maximise ROI by accurately targeting organic SEO to maximise your clientele.  This is achieved by offering a comprehensive service package embracing full consultation, research and concept implementation. Bespoke to your individual business and requirements, your campaign is delivered with strict adherence to agreed budget and timescale guidelines. 

The professional SEO touch that places your online sales well ahead of the competitors is created through several stages:

Consultation                                                                        

We always listen carefully to our client’s requirements. While it may be convenient to sell the same concept to multiple clients the Evolve Media approach focuses on understanding the client’s specific business needs. Every SEO campaign is customised according to the target market. Careful consideration is also given to the image and style the client wishes to project.

Technical Site Architecture

Site architecture is extremely important. How is your site constructed? Do you have well thought out navigation and a streamlined internal linking structure? Users and search engine spiders use your architecture to learn what your site is about.

The more pages the spiders can reach, the more "credit" you have for having a lot of content related to phrases. This is an essential part of our SEO strategy and the cornerstone to a successful campaign.

If you're planning on a new website design, why not combine our SEO new build strategy with the develoment. Getting it right from the beginning will not only save time, but development costs as well. 

Research                                                                               

After the basic message of the website is agreed, our SEO experts put their skills to work to discover the keywords and phrases that most closely relate to this product or service; these are the terms surfers are most likely to enter into the browser. Researchers use sophisticated online tools that analyse browsing patterns to reveal keyword popularity ratings.

This research progress continues after the campaign launch. Search engines regularly change their algorithms to improve their operation and to prevent site optimisation “tricks.”  Keyword rankings in the leading search engines are also subject to frequent changes. Keeping track of all these developments helps ensure the continued success of the good traffic results initially achieved. We spend 10% of our time on research and development so we are always ahead of the game.

Concept Implementation

Finding the best keywords is only half the battle. All the talents of the SEO copywriter are enlisted to position keywords in the correct density and frequency in both the body text, headers and other page elements. Evolve Media’s SEO copywriting team are trained to write in a way that accurately reflect the client’s brand and business image within the structure SEO demands.

Competitor Analysis

Competitor analysis is a big part of our SEO strategy. We will analyse and determine which reasons may be contributing factors as to why your competitors rank better for your chosen keyword set. Competitive analysis saves you the trouble of catching-up to competitors and making expensive changes to your site.

For more information on how Evolve Media can improve your online presence, or to request a bespoke proposal, please call free on (0800) 6128 401 or use our contact form.