SEO Linkbuilding
SEO Link Building
An effective SEO link building strategy is complementary to creating websites according to SEO best practice. Linking translates directly into more traffic and more visitors by improving brand recognition and promoting your website to achieve higher ranking on search engine result pages (SERPs).
While the commercial advantages of SEO linking are well known the challenges involved are not widely appreciated. Building high quality customised SEO links is a tedious, time-consuming process.
In the SEO industry there are many different techniques that are currently being used. Some are ethical and acceptable by the search engines; others are unethical and potentially damaging to a site.
In the industry these are known as White Hat and Black Hat techniques.
Black Hat / unethical techniques include things such as:
- Keyword Spamming – this is where keywords are excessively used on a site or stuffed in certain areas of the site. This gives the impression to search engines that the content is better than it actually is.
- Paid Links / Link Exchange Programs / Reciprocal Links / Link Schemes – search engines want links to be organic and contextual to your industry. Paid links are typically neither and are an unethical way of buying popularity. In addition they usually have to be ‘renewed’ at a cost on a regular basis.
- Doorway Pages – these are in effect ‘fake’ pages that the user will never see. It is purely to catch the attention of the search engines in order to position the site higher.
Up to now paying for links has been an easily available option but the recent decision of Google to crackdown on paid links is certain to increase demand for quality customised link builders.
External SEO
Evolve Media provide a multi-faceted strategy embracing target market analysis, calculated link placing and constant link maintenance. External SEO is no longer just about links. It is about being recognised and referenced by other authoritative sites. For example if the BBC mentions your company but doesn't link to directly to your website, it is still seen as a good Signal of Quality.
Evolvemedia's SEO Techniques
There are many different ways in which agencies build links for SEO. We only practice white hat SEO techniques, as outlined by Google’s guidelines. Any link building activity we undertake will be permanent and we will never ask you to ‘renew’ links nor will any link equity be lost should the campaign come to an end.
We’ve built up our business on providing highly successful, fully transparent campaigns, which is proven by the level of clients that we work with and the results that we deliver.
Know the Market
A good understanding of the client’s market is an essential prerequisite to link building. Evolve Media analyze the typical online product purchaser profile to see which Websites they are most likely to patronise. For example, those interested in buying golf equipment are likely to visit a range of sporting-related Websites but there is no reason to think that they are going to be found on a forum discussing Global Warming. Evolve Media also excels in locating sites for new links that help keep you one step ahead of the competitors.
Calculated Link Placing
Armed with the results of their market analysis the Evolve Media team proceed to compile a list of relevant sites for linking. They are familiar with a wide range of news sites, social media groups and homepages where links to your Website can be placed. In addition they investigate which subject-focused are most successful for competing businesses. Evolve Media knows how to professionally handle the technical and diplomatic challenges of working with different link bases.
Dedicated Maintenance
Completing the initial link building is an achievement but just like physical structures links need to be well maintained or they lose their value. A broken link could be the equivalent of a lost order. Evolve Media take very seriously their commitment to regularly verify the links to your Website. The service includes identifying broken links, as well as checking that all the links are working in the optimum manner.